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Stories from our community

Every hijab journey matters.

No two journeys look the same, and that’s what makes them beautiful. Three women share where theirs began.

Amyrah, Nora and Atiqah laughing with balloons, a gold number 3 balloon and a 3 Years Together poster at the boutique

Some of you are just beginning.

Some of you have been here for years.

Every day at the boutique, someone walks in at a different point in their journey. A first hijab, picked out with a little nervousness. A style still being figured out. Or a familiar face who knows exactly which colour she’s here for.

We don’t take it lightly that we get to be part of those moments.

“Being able to be a small part of these journeys, and to see familiar faces returning while meeting new friends every day, is something that means a lot to us.”

Fazrena Aziz, Founder & CEO

Watch their stories

Reminiscing how your story began.

We sat down with Amyrah, Nora and Atiqah for a heart-to-heart about their hijab journeys.

Your hijab journey with us

Three women. Three journeys. In their own words.

We asked each of them two things: what their journey with us has felt like, and what it means to look back on it now.

Amyrah in a blue floral printed hijab and cream outfit, laughing as she hugs a gold number 3 balloon

Amyrah

Marketing Professional

01 · The journey together

Amyrah’s first TP piece was Orked II, back in 2024. Last year, she hosted our Get Together Raya, and during the Chasing Barakah segment she was just coming out of a really hard season. We’re so glad she was here with us.

02 · Looking back

If she could tell her younger self one thing: you don’t need one big moment where you suddenly feel ready. It happens gently, through adapting, and slowly you find where you belong and feel accepted.

“I don’t have one particular moment that changes me to like, ‘Oh, I’m ready,’ it’s just more of adaptation, and from there, the sense of belonging and acceptance.”

Nora in a lilac printed hijab and striped shirt with a navy floral shawl, smiling up at a bunch of balloons

Nora

Educator

01 · The journey together

Nora’s TP story began with a little box of pins and brooches. Years later, she joined us for Power Morning. She has played sports for over 20 years, but working out alongside other hijabis surprised her (“What is this muscle that I’m working on?”). She laughed, felt humbled, and loved the challenge.

02 · Looking back

In 2016, Nora wrote a note on her phone: “I feel like I’m wearing the hijab, but I don’t feel worthy of it.” Today, her gentle answer is to put it on and let the journey unfold. Waiting until you feel ready might mean you never do.

“If you keep waiting for when you’ll be ready, I feel you might not ever be ready.”

Atiqah in a soft pink printed hijab and yellow cardigan, holding a gold number 3 balloon and balloons

Atiqah

Content Creator

01 · The journey together

Atiqah’s first TP collection was Safaa Bamboo. Around our first anniversary in 2024, she lost her father. The TP girls gathered close beside her and listened to everything she wanted to say, and we held that moment close.

02 · Looking back

She didn’t rush it, and gave herself the time she needed.

“I took my own time. I didn’t follow anyone’s timeline.”

Celebrate confidence

Confidence looks different on everyone.

The way you wear your hijab is one of the quietest, loveliest ways to show who you are. See how Amyrah, Nora and Atiqah style Seri in our Singapore-exclusive colours.

Nora, Atiqah and Amyrah laughing together under the boutique's arch, each holding a cupcake and wearing a different printed hijab
Close-up of Amyrah smiling in the Seri square scarf in White, hugging a gold balloon

Seri in White

Amyrah’s playful confidence

How she drapes it: The Seri square scarf, with the awning tucked neatly against her forehead and wrapped around her neck.

What she pairs it with: Adjustable Sweatshirt in Off White (M) and Sweatpants in Off White (M).

Close-up of Nora smiling in Seri in Pastel and a striped shirt, holding a cupcake

Seri in Pastel

Nora’s bold confidence

How she drapes it: Worn with soft volume at the awning, framing the face and falling to the shoulders.

What she pairs it with: Stripe Shirt in Sunset (S) and Denim Wide Pants in Medium Blue (L).

Close-up of Atiqah in Seri in Egg and a butter knitted cardigan, resting her chin on her hands

Seri in Egg

Atiqah’s quiet confidence

How she drapes it: Wrapped neatly and close to the face, the ends falling elegantly to the back.

What she pairs it with: Knitted Cardigan in Butter (S/M) and Stripe Skirt in Cupcake (S).

Your journey, your colour

Find the Seri that feels like you.

Whether it’s your first hijab or your fiftieth, come try the Seri exclusive colours online or at the boutique. We’d love to be a small part of your journey too.

Nora, Atiqah and Amyrah laughing together with balloons, a gold number 3 balloon and a 3 Years Together poster